How to Use Periscope for Internet Marketing
In today’s digital age, live streaming has become a powerful tool for internet marketing. One of the standout platforms for live streaming is Periscope. This guide will walk you through how to use Periscope for internet marketing to enhance your online presence, engage with your audience, and drive conversions.
What is Periscope?
Periscope is a live video streaming app that was acquired by Twitter in 2015. It allows users to broadcast live video to their followers and interact with them in real-time. With over 10 million downloads, Periscope has become a popular platform for marketers looking to leverage live streaming as part of their digital strategy.
Why Use Periscope for Internet Marketing?
Periscope offers several unique advantages for internet marketing:
- Real-time engagement: Interact with your audience in real-time, answering questions, and getting instant feedback.
- Authenticity: Live streaming adds a layer of authenticity, making your brand more relatable and trustworthy.
- Reach: Leverage Twitter’s massive user base to reach a broader audience.
- Cost-effective: Live streaming is generally low-cost, making it accessible for businesses of all sizes.
Setting Up Your Periscope Account
Before you can start live streaming, you’ll need to set up your Periscope account. Here’s how:
1. Download the App
The first step is to download the Periscope app from the App Store or Google Play Store.
2. Sign Up or Log In
You can sign up using your Twitter account or your phone number. If you already have a Twitter account, it’s advisable to use it to leverage your existing follower base.
3. Complete Your Profile
Make sure to complete your profile by adding a profile picture, bio, and a link to your website or other social media profiles. This helps in building trust and credibility.
Creating Engaging Content on Periscope
Content is king, and this holds true for Periscope as well. Here are some tips for creating engaging content:
1. Plan Your Broadcast
Before going live, plan what you want to talk about. Create a rough script or outline to ensure you cover all your points.
2. Promote Your Broadcast
Use Twitter and other social media platforms to promote your upcoming broadcast. Create a sense of anticipation by sharing teasers and reminders.
3. Interact with Your Audience
One of the biggest advantages of live streaming is real-time interaction. Encourage your viewers to ask questions and engage with them during the broadcast.
4. Use Visual Aids
Visual aids like slides, charts, and product demos can make your broadcast more engaging. Ensure that your visual aids are clear and relevant.
Measuring Your Success on Periscope
It’s essential to measure the success of your Periscope broadcasts to understand what’s working and what’s not. Here are some key metrics to track:
1. View Count
The number of viewers who tuned in to your broadcast is a crucial metric. Aim for a steady increase in viewership over time.
2. Engagement
Track the number of comments, likes, and shares your broadcast receives. High engagement indicates that your content resonates with your audience.
3. Retention Rate
Retention rate measures how long viewers stay tuned into your broadcast. A high retention rate indicates that your content is engaging and holds the viewers’ attention.
4. Conversion Rate
If your goal is to drive traffic to your website or generate leads, track the number of conversions resulting from your broadcasts. Use UTM parameters to measure the effectiveness of your campaigns.
Case Studies: Successful Use of Periscope in Internet Marketing
To illustrate the effectiveness of Periscope in internet marketing, let’s look at some real-world examples:
1. Red Bull
Red Bull used Periscope to live stream extreme sports events. This not only engaged their audience but also aligned perfectly with their brand image. The live streams received thousands of views and significantly boosted Red Bull’s online presence.
2. Dunkin’ Donuts
Dunkin’ Donuts used Periscope to give a behind-the-scenes look at their kitchen. This humanized their brand and engaged their audience by showing them how their favorite products are made. The broadcast received over 36,000 hearts (likes) and numerous comments.
3. Spotify
Spotify used Periscope for artist interviews and live performances. This provided exclusive content to their followers and significantly boosted their engagement rates. The broadcasts were shared widely, increasing Spotify’s reach.
Actionable Tips for Using Periscope for Internet Marketing
Here are some actionable tips to get the most out of Periscope for internet marketing:
1. Consistency is Key
Consistency helps in building a loyal audience. Try to broadcast at regular intervals and stick to a schedule.
2. Use Hashtags
Leverage Twitter’s hashtag feature to increase the discoverability of your broadcasts. Use relevant and trending hashtags to reach a broader audience.
3. Collaborate with Influencers
Collaborate with influencers in your niche to reach a wider audience. Influencers can help you gain credibility and attract more viewers.
4. Analyze and Optimize
Regularly analyze your performance metrics and optimize your strategy accordingly. Experiment with different types of content to see what works best.
Conclusion
Periscope offers a unique and powerful platform for internet marketing. By leveraging live streaming, you can engage with your audience in real-time, build trust, and drive conversions. Whether you’re a small business or a large corporation, Periscope can be a valuable addition to your digital marketing strategy. Start exploring the potential of Periscope today and take your internet marketing efforts to the next level.
